How Much Did You Buy This Double 11? The Brain's Choice Syndrome

When Shopping Cart Treasures Need To Be Settled, There Is No Doubt That The Double 11 Is A Very Appropriate Time. We Will Buy And Buy Crazily When There Is A Discount. It Seems That We Have Won A Battle And Returned With A Full Load. In Fact, Many Of The Things We Buy Are New And Useless. Some Of Them Have Not Even Been Opened Since The Express Arrived Home& Nbsp; In 2006, Padoa Schioppa And John Assad, Professors Of Neurobiology At Harvard Medical School, Conducted Experiments With Rhesus Monkeys, Respectively Providing A Juice Or B Juice (these Two Kinds Of Juice Have Different Values For Rhesus Monkeys), And Found That; No Matter Where The Two Kinds Of Juice Are Located On The Left Or Right Side, OFC Will Not Affect The Value Information Of These Two Kinds Of Juice. In Addition, This Function Of OFC Is Different From Other Brain Regions: In Other Brain Regions, Value Selection Is Related To Sensory Or Motor Processes, While OFC Is Not Related To These. Economic Choice Is Essentially A Choice Between Commodity Values, Not Between Actions& Nbsp; The Researchers Repeatedly Provided Two Kinds Of Drinks To Macaques And Recorded The Choice Of Animals. A Variety Of Drinks Are Provided, But The Specifications Are Different. Macaques Can Choose One Of The Two Kinds Of Juice, Of Which Juice A Is Their Favorite. Considering The Different Types And Quantities Of Fruit Juices, It Also Considers The Order In Which Fruit Juices Appear. So When Monkey Sees Fruit Juice A First, Then Fruit Juice B; The Amount Of Juice A Is Relatively Small, But B Is Not What Monkey Likes& Nbsp; After The Monkey Was Given Low Current Stimulation, The Firing Activities Of These Two Types Of Neurons Increased, And The Value Sense Of The Monkey Increased Slightly. After The Low Current Stimulation, The Monkey Would Prefer To Choose The Juice With Higher Value And Make A Smart And Economical Choice& Nbsp; Another Neuroscience Survey Also Confirmed That Consumers' Huge Addiction To "discount" Comes From Their Strong Winning Mentality. Because Consumers Feel That Discount Is A War That They Are Doomed To Win. Experts Explained That The Part Of People's Brain That Performs Mathematical Operations Can Only Last For 23 Minutes, Which Means That A Person Can Only Persist In Rationality For 23 Minutes In The Face Of Temptation. But At The Same Time, Some People Asked Why My Hands Were Cut Off While Lao Wang Next Door Remained Motionless? This Is About The Insula. Generally Speaking, The Insula Is Relatively Slow, And People With Active Dopamine Secretion Always Buy A Bunch Of New And Useless Things. Therefore, It Is Not A Problem That Can Be Solved By Cutting Hands. The Brain Is The "culprit"& Nbsp; The Prefrontal Cortex (PFC), As A Brain Region Of Advanced Cognitive Function, Plays A Key Role In Making Optimal Choices. Injuries In The Orbitofrontal Cortex (OFC), Anterior Cingulate Cortex (ACC), And Anterolateral Frontal Cortex (LPFC) Are Associated With Severe Decision-making Disorders; OFC Above The Eyes Is Particularly Important. So When You Want To Buy, You Can Massage This Department To Make It A Little More Rational& Nbsp; The Study Of The Nervous System Has Always Been A Hot Topic Of Research. Nerve Is The Guidance And Subjective Intention Of Behavior Of The Whole Organism. In Recent Years, More And More Simulation Research Systems Have Been Established Using Nerve Cells And Endothelial Cells. ACCEGEN Has Provided More Than 25 Kinds Of Nerve Series Cells, Covering Primary Cells And Constructed Defective Gene Cells. Cell Sytems Provides More Than 31 Kinds Of Non Resistant Primary Endothelial Cells To Meet The Needs Of Various Experiments.